In this article, we will explore numerous recommendations for warming up accounts before launching advertising activities.

Let’s first understand the essence of this process and why it’s necessary.

Typically, all accounts (even those created long ago and with millions of followers) need to be warmed up.

Warming up refers to showing some positive activity to Facebook’s algorithms to avoid getting the account blocked when creating ads.

When you log into an account from a new IP address, Facebook's system notices you. It’s essential to engage in a few days of non-suspicious activity, behaving like a regular user without malicious intentions (such as creating ads).

A warm-up period of 2-3 days is sufficient. Extending it beyond this timeframe is unnecessary and may even lower the account's trust score.

Below are the recommended actions for warming up an account:

  • Engage in incoming messages for 20 minutes daily. Don’t initiate conversations; just respond. For this, you’ll need friends on the account. If there are no friends, carefully add some from the “Suggested Friends” section. If you have friends but no one is messaging you, grab their attention by liking a couple of their posts.
  • Browse the news feed, but don’t like or share anything.
  • Play a couple of games within Facebook.

Simply leaving the account dormant (logging in once and then returning after two days) will yield no results. This method worked in the past, but now careful activity is required.

Over the years, we’ve compiled a list of common mistakes, which you can view [here].