In Facebook advertising, account deactivation, ad account restriction, or unexpected checkpoints are common issues.
To run ads sustainably, optimizing your personal account and Business Manager (BM) from the beginning is crucial.
This article will guide you through a proper setup to help your accounts stay healthy and your ads run smoothly.

1. Optimizing Your Facebook Personal Account

A well-optimized personal profile provides a strong foundation for advertising activities.

Key Optimization Factors:

  • Authentic Profile Information:

    • Set a clear profile picture showing your face, along with a cover photo of daily activities.

    • Use a real name format like "Nguyen Van A" instead of nicknames or special characters.

    • Set your date of birth to reflect an age 25-30 years or older to increase trust.

    • Add at least 100–200 friends and maintain regular interactions (likes, comments, shares).

  • Genuine User Activity:

    • Post naturally like a real user: share memories, photos, personal updates.

    • Avoid having an empty profile or spamming with ad links.

  • Strong Security Settings:

    • Link a valid email and phone number to your account.

    • Enable two-factor authentication (2FA) for better security.

    • If possible, verify your identity by uploading your national ID early.

  • Stable Login Behavior:

    • Use consistent devices and IP addresses. Avoid logging in from multiple unknown devices.

    • Do not use unofficial tools or suspicious apps to access your Facebook account.

2. Optimizing Your Business Manager (BM)

BM acts like a virtual company that runs your ads on Facebook. A well-prepared BM greatly reduces the risk of ad account restrictions.

Steps to Optimize BM:

  • Create BM from a Trustworthy Account:

    • Use an established and active personal Facebook account to create the BM.

    • Avoid creating multiple BMs at once from a single account.

  • Complete Business Information:

    • Fill out company name, address, phone number, and business email accurately in your BM settings.

    • Add a reputable payment method: a real Visa card or a reliable e-wallet.

  • Professional Fanpage Setup:

    • Ensure your Facebook page has a professional avatar, cover photo, and several initial posts.

    • Run light engagement ads for your page (e.g., likes, comments) for 1-2 weeks before heavy ad campaigns.

  • Safe BM Nurturing Strategy:

    • After creating the BM, do not immediately launch heavy sales ads.

    • Start with small engagement campaigns (around $0.5–$2/day) for 3-7 days to build a positive advertising history.

  • Careful Admin Management:

    • Limit adding multiple admins at once.

    • Avoid granting admin access to people from different IP locations without trust.

3. Optimization Checklist Before Running Ads

Before investing any budget into ads, make sure you:

✅ Have a complete and active personal Facebook profile.
✅ Have added friends and engaged in social activities.
✅ Have secured your account and added a verified payment method.
✅ Have a well-prepared Facebook page with solid content.
✅ Have nurtured your BM with low-budget ads for a few days.

Conclusion

Facebook’s ad policies are getting stricter. That’s why taking care of your personal account and BM from the beginning is key to building a long-lasting advertising system.
Build yourself a "real user profile" and a "real business BM" in Facebook’s eyes, and you’ll see a noticeable drop in checkpoints, ad account limits, and bans.

Wishing you success in optimizing your account and mastering Facebook Ads smoothly! 🚀