🔥 Comparison Between Personal Ad Account and Facebook Business Manager (BM)

Criteria Personal Ad Account Facebook Business Manager (BM)
✅ Definition An ad account tied directly to a personal Facebook profile. A management system for ad assets (Pages, ad accounts, Pixels…)
🧑‍💻 Ownership Owned by an individual profile; cannot be shared Owned by a business or team; easily assignable to others
🎯 Number of Ad Accounts Only 1 per personal account 2–5 by default; can increase based on account trust
🏢 Page Management Can manage pages, but not optimized Manages multiple pages effectively
👥 Adding People Very limited or not supported Easily add teammates, assign roles and permissions
💳 Payment Methods One payment method tied to the profile Multiple payment methods available per ad account
🔐 Security & Stability High risk of being restricted or disabled More stable for verified BM accounts; easier appeal process
📈 Best For Beginners, individuals, small-scale ads Agencies, freelancers, businesses with multiple assets
🔗 Management Link facebook.com/adsmanager business.facebook.com

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